The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Were any of the franchisees reluctant to follow the system or embrace a new direction? Gosh, I would say the first things that come to mind for me are menu innovation and products. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Occhiogrosso: How do you see the company moving forward? We can go to camp, we can be counselors. Your results may differ. Right now we have a BLT quesadilla. I try to pass along that spirit and advice to others. Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. And then number two, I would say a franchisee base that is second to none. In July 2018, I was named interim CEO, and then permanent in December 2018.". The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. We find that real fruits, veggies, and juices just taste better.". The offering is by prospectus only. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. Share Tweet Share Pin. NET WORTH * LIQUID CAPITAL/CASH . Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. And those are the most important things that I do.. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. See where were looking to grow to meet the incredible demand. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. And now is the right time to buy." . Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" Resolved: Release in which this issue/RFE has been resolved. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. And so I think thats only going to fuel our continued growth going forward. So its getting involved with charity partners. 5 free lookups per month. Well see, I may have to bring that one back. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Weve been in partnership with them for over 10 years now. "Tropical Smoothie Cafe is in a perfect position for the future. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. One of the biggest expenses seen in the income statement is $12 million spent in . Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. I dont believe that the people side of our business is dead.. No credit card required. And that really got us down this road of: What is our purpose? The company planned 130 in just 2020; signed 36 of a hopeful 200 franchise agreements by March; and was well on its way to adding five units to its annual . My job is to serve them. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. This information appears in Item 19 of our Franchise Disclosure Document. There is no assurance that you will do as well. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). The success of our brand is about the talent and drive of our talented executives and Support Center team. Right next to that is our relationship with our Franchise Owners. The offering is by prospectus only. So its got a little bit of indulgence to it. Charles is directly responsible for selling more than 800 franchises during his tenure. Were 100% focused on domestic right now. For more information about owning a Tropical Smoothie Cafe franchise, complete our form! "We were in a good place! Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. 13, 2021, 08:36 AM. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. We really call Tropical Smoothie Cafe a street corner business. This information appears in Item 19 of our Franchise Disclosure Document. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. And provide technology.. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. Its only here until August. I would say Im absolutely not opposed to being in all 50 states. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. Tropical Smoothie Cafe's Profile, Revenue and Employees. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Mark serves on the board of the Institute of Certified Franchise Executives. "At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. 770-580-2333 It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Our consumers really like our food. webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . Tropical Smoothie Caf currently has over 800 locations nationwide. Watson: As you know, the restaurant industry has taken a huge hit. Tropical Smoothie Cafe has deals in place . The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. Charles Watson was named CEO in December 2018. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. It is the food. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. So we managed to get through that. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Weve raised almost $7.5 million for them. We gathered that feedback and used it to set goals and action plans for the company. So just one shy of 100. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. in December 2018. The success of our brand is about the talent and drive of our talented executives and Support Center team. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. A presentation for a board is focused on very different things than a franchisee roadshow. Watson:"We were in a good place! Occhiogrosso:What was your plan for the first 90 days? Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. To what factors do you attribute the growth of the chain in recent years, and to its staying power? I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Call now and speak to a franchise development leader. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. Find contact details for 700 million professionals. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. 1117 Perimeter Center West, Suite W200 Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. Charles Watson has been the CEO since . Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance.